TORONTO, ON (February 5, 2018) – As the official Home of Team Canada, Cadillac Fairview (CF) is uniting the nation by bringing the Olympic Winter Games PyeongChang into the heart of Canadian communities with CF Brighter Lounges. Located at all 19 CF shopping centres and four office towers nationwide, CF Brighter Lounges will help Canadians stay connected to the action and accomplishments of our Canadian Olympic Team and share in the Olympic spirit of positivity and optimism.
“At CF we believe in the power of the Olympic spirit and Team Canada to inspire greatness in all Canadians and unite local communities nationwide,” said Jason Anderson, Senior Vice President, Marketing, Cadillac Fairview. “There is no shortage of pessimism in today’s world and we want the passion, perseverance and optimism of our Canadian athletes to remind us that young or old, we can all aspire to make positive change and create a bright future for Canada. This is the spirit behind CF Brighter.”
Having officially announced their partnership in September 2017, the CF Brighter Lounges will bring to life the multi-year, 6 Olympic Game partnership between CF and the Canadian Olympic Committee (COC) and have activations across 23 in-properties nationwide. Eighteen of the 19 lounges at CF shopping centres will feature immersive screens broadcasting CBC Olympics coverage and owned content, with all lounges offering dynamic backdrops for engaging, shareable moments. The additional four CF Brighter Lounges will be located in office tower properties. CF Brighter Lounges will welcome the public from February 9 to 25 and will operate during regular property hours.
"We are excited to share the thrill of the PyeongChang 2018 Olympic Winter Games with Canadians through our partnership with CF, in their properties and online." said Chris Overholt, CEO, Canadian Olympic Committee. “The CF Brighter Lounges are an exciting start to this partnership that will inspire Canadians to go out and cheer together for Team Canada.”
In addition to the shareable experiences offered in each CF Brighter Lounge, Canadians will have the opportunity to participate in CF’s Brighter platform. To help fuel optimism across Canada, every time the hashtags #CFBrighter or #CFBriller are used on social media throughout the 2018 Olympic Winter Games (Feb. 9 – 25), CF will commit $1 (one CDN dollar) to the Canadian Olympic Foundation and WE, CF’s major philanthropic partner, who is focused on youth empowerment. CF will donate up to $250,000.
To further heighten the integration between the Olympic spirit and CF Brighter platform, CF has partnered with six of Team Canada’s newest Olympians whose optimism and dedication will inspire Canadians, and who serve as incredible role models for the youth in the community. Together these athletes personify the perseverance and determination it takes to reach their goals and live the CF Brighter spirit. CF sponsored athletes include:
To learn more about the CF Brighter Lounges, visit cfshops.com. To learn more about the CF Brighter platform, visit cadillacfairview.com. CF Brighter video content can be found at (https://www.youtube.com/user/CadillacFairviewYT/feed)
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.
About the Canadian Olympic Committee
The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team's podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the COC delivers resources that Canada's elite athletes need to prepare the Team for the Olympic Games, Youth Olympic Games, and Pan American Games. By sharing our athletes' stories, we inspire all Canadians: 24 hours a day, 7 days a week, 365 days a year.
For more information:
Christa Connell, North Strategic on behalf of Cadillac Fairview
Anna Ng, Cadillac Fairview