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Jan 26, 2017


Montreal, QC (January 26, 2017) – Cadillac Fairview is pleased to announce plans to invest $20.5M to create a new two-level, 87,000 square foot flagship Simons store at CF Promenades St-Bruno. The new store will be Simons’ one and only store on Montreal’s south shore.


“We are thrilled to expand the existing Simons into a flagship store at CF Promenades St-Bruno,” said Brian Salpeter, Senior Vice President of Development at Cadillac Fairview. “This investment reaffirms our commitment to the south shore of Montreal, our clients and shoppers by enabling this best-in-class retailer to expand and offer its full line of merchandise. We are proud to partner with Simons, which is one of the most distinct and sought-after fashion retailers in Quebec. The new Simons store will further cement CF Promenades St-Bruno as the shopping and dining destination of choice in the region.”


“We are proud to work with a long-standing partner like Cadillac Fairview,” commented Peter Simons, CEO, La Maison Simons Inc. “We are pleased to have been an important part of CF Promenades St-Bruno since 2001 and we are excited to expand our only store on the south shore of Montreal at the property. Cadillac Fairview’s investment reflects the great mutual trust between our two companies and will permit us to continue to provide a level of service and a shopping experience that’s second to none for many years to come.” 


The new investment is the next exciting phase of development for CF Promenades St-Bruno following the successfully completed $50M redevelopment in 2015, which included interior modernizations, the revitalization of the centre court, exterior enhancements, the transformation of the food court into Le District Gourmand, as well as the addition of best-in-class retailers like Aritzia, H&M, Michael Kors and Victoria’s Secret.


The opening of the flagship Simons at CF Promenades St-Bruno is targeted for spring 2020.

About Cadillac Fairview

Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The company also invests in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico. For more information, visit


Valued at more than $29 billion, Cadillac Fairview owns over 38 million square feet of leasable space at 73 properties in Canada, including landmark developments, such as Tour Deloitte, Toronto-Dominion Centre, CF Carrefour Laval, CF Toronto Eaton Centre, CF Pacific Centre and CF Chinook Centre.

Cadillac Fairview has been wholly owned by the Ontario Teachers’ Pension Plan since 2000. Ontario Teachers’ is a diversified global investor and administers the pensions of more than 300,000 active and retired school teachers.


About Simons

Simons was founded in 1840 by John Simons as a dry goods store in Quebec City and has since built its reputation on being an accessible and inspired fashion brand. Simons is led by brothers Peter and Richard Simons, who carry on the family legacy and brand’s commitment to cultivating creativity and building meaningful relationships with staff, partners and customers.

Simons offers eight branded environments for each of Simons private label collections of men’s and women’s apparel as well as home fashions: Twik, Icone, Contemporaine, Miiyu, Djab, Le 31, iFive and Maison. The in-house fashions are augmented by today’s leading labels, discovery brands and an edited collection of Canadian and international designers.

All 13 Simons stores are compelling, original environments that inspire customers through fashion, art and architecture. Locations: nine in Quebec (three in Quebec City, including its headquarters in Old Quebec, plus Montreal, Anjou, Laval, St. Bruno, Sherbrooke, Gatineau); West Vancouver, British Columbia; Edmonton, Alberta; and Mississauga and Ottawa in Ontario. Several new stores are in development throughout Canada, including Calgary.

For more information, visit


Media Contacts:

Anna Ng, Cadillac Fairview                                                  



Wendie Godbout, North Strategic


Simons Media Contact

For French communication, contact:
Brittany McBain, Simons,


For English communication, contact:
Carla MacNeil, Jane Gill Public Relations,
416-922-4404 ext. 23, Cell: 416-518-1780