TORONTO, ON (January 21, 2019) – To help alleviate the winter blues for Toronto office occupants, Cadillac Fairview (CF) is hosting pop-up dog parks across five CF office towers in the downtown core this Blue Monday. Blue Monday falls on January 21 in 2019, and is known as the most melancholy day of the year as people grapple with winter and the post-holiday grind.
Based on the positive response received from last year’s pilot program, CF is thrilled to expand this year’s tenant relations program to include six lively, indoor dog parks. Visitors will be treated to a highly share-worthy experience when they arrive at the white-picket fenced parks featuring bright-eyed and bushy-tailed dogs wagging for pats and attention.
“At Cadillac Fairview, we’re dedicated to offering different and inspiring spaces while making meaningful connections with our guests and tenants,” says Karen Jalon, Senior Director of Sustainability, Cadillac Fairview. “Our pop-up dog park is a special way to bring people together to share a warm and exciting experience at our properties with the help of playful dogs. It’s also an opportunity to promote occupant health and wellness, which is an important priority for CF.”
Making the day even more irresistible, CF is enlisting the help of two local social media icons, Elvis Pawsley, and Iggy Joey. These four-legged A-listers will be making special visits to each of the participating properties to play with guests and pose for photos.
CF’s Blue Monday campaign was inspired in part by the Centre for Addiction and Mental Health’s (CAMH) unique Pet Therapy Program which addresses mental health issues through therapeutic animal interactions. CF is pleased to team up with CAMH for the second year to support this innovative cause with a $5,000 donation.
“Medical studies have shown that stroking and patting a dog has a calming effect that can lower blood pressure and ease tension,” says CAMH Volunteer Resource Coordinator Theresa Conforti. “Visits allow spontaneous interaction between the pet and client, with no specific treatment goals beyond the unconditional acceptance the pet offers.”
In addition to Blue Monday, CF has introduced several initiatives at properties across Canada focused on tenant wellbeing and community building including health fairs, bicycle repair workshops, fitness classes, tenant appreciation events, and more.
The special Blue Monday event will take place on Monday January 21 from 9:30am to 2:00pm at the following CF properties:
66 Wellington Street West, Located in the Linkway
155 Wellington Avenue West, East Lobby
200 Wellington Avenue West, East Lobby
Cadillac Fairview Tower
20 Queen Street West, Lower Lobby
Toronto Eaton Centre (office properties)
1 Dundas Street East, Main Lobby
250 Yonge Street, Lower Lobby
To learn more about Cadillac Fairview’s social responsibility program, please visit cadillacfairview.com.
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 323,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at around $30 billion, the Canadian portfolio includes over 37 million square feet of leasable space at 68 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.
North Strategic, on behalf of Cadillac Fairview