Ahead of the new experience, Ravel by CF Issues a Request for Proposal for Digital Out-of-Home Media Sales
Toronto, ON (March 12, 2020) – As an industry leader in innovation, Cadillac Fairview (CF) continues to identify new ways to drive an enhanced in-property experience, and today announced plans to create an immersive digital platform that will enable brands to create distinct advertising and engagement opportunities within North America’s busiest shopping centre: CF Toronto Eaton Centre.
This first of its kind plan at CF Toronto Eaton Centre will activate the country’s largest in-mall digital experience along the east facade of the shopping centre’s galleria. Currently in design review, full plans are set to be unveiled this summer.
Leading up to this work, Ravel by CF (Ravel) – a global digital platform that connects people with experiences from inspiration to delivery, today issued a call for proposals, to seek an innovative partner to undertake national sales of its dynamic digital media network. The CF network, which spans shopping centres and office towers coast-to-coast, is the largest bilingual digital network in Canada. The selected partner will be responsible for seeking clients who are excited to push the boundaries with digital-out-of-home media within physical brick and mortar spaces, including at several iconic landmarks within Canada’s most recognizable cities.
“At Ravel by CF we are committed to transforming the consumer journey, creating personalized and immersive in-property experiences for our diverse consumer segments that includes delivering relevant, eye-catching content through our exclusive digital media offering,” said Jose Ribau, Executive Vice President, Digital & Innovation, Cadillac Fairview. “Digital out-of-home technology continues to be a sought-after and effective medium for brands to provide real-time omni-channel marketing experiences. Through our portfolio of best-in-class properties and the digital capabilities within them, we have the power to bridge the best of the digital and physical experiences, providing limitless possibilities for partners and brands who want to maximize reach and connect with communities across Canada.”
CF attracts more than 260 million shoppers across its portfolio, including one of the largest, most visited shopping centres in North America, CF Toronto Eaton Centre. CF’s pre-eminent retail and office experience is heightened by its emerging digital capabilities that allow for timely, seamless and impactful integration and maximum visibility. Interested in joining? Ravel will be accepting tenders from March 16 to April 24. Interested participants can request bid documents by emailing [email protected].
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers' Pension Plan, a diversified global investor which administers the pensions of more than 323,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at around $32 billion, the Canadian portfolio includes over 37 million square feet of leasable space at 70 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.
About Ravel by CF
Ravel by CF is an organization focused on removing the friction from today's retail shopping experience, unleashing the untapped potential of physical space and customer experience within some of the world's best commercial real estate. Ravel works with established leaders and new entrants in the ecosystems of retail, marketing, and technology to build a digitally driven innovation platform that connects people, spaces and data.