TORONTO, ON (August 21, 2017) – With the summer season winding down, the transition to fall is officially underway and Cadillac Fairview (CF) is ready to help Canadians reset for the new season.
Fall is a time for transformations; it’s when leaves change colours, students head back to school, wardrobes are refreshed, and traditionally, the season symbolizes a time of self-reflection and encouragement. CF is preparing for the arrival of the new season by motivating guests to embrace the change in seasons with the introduction of the CF Inspiration Station, launching at all 19 CF shopping centres across Canada starting this month.
From August 25 to September 17, guests visiting CF shopping centres from Friday to Sunday are invited to experience the CF Inspiration Station, an interactive installation that allows shoppers to freshen up for fall with customized items. Upon arrival at the CF Inspiration Station, guests will have the opportunity to select a complimentary canvas CF tote bag that can be customized by choosing one of six inspirational quotations stating their fall intention and watch as their keepsake is screen printed right before them. Through CF’s partnership with WE, guests also have the option to receive a custom WE notebook encouraging positive change in the community.
“At Cadillac Fairview, we are continuously looking for ways to offer meaningful experiences for our guests that resonate and are tailored to their interests,” said Craig Flannagan, Vice President of Consumer Marketing, Cadillac Fairview. “We’ve taken inspiration from the growing desire for personalization and the CF Inspiration Station is an opportunity to motivate shoppers to think positively and take action and to support what it is they are most passionate about as they look to refresh looks and outlooks heading into the new fall season.”
To complement the activation, large scale motivational word art décor pieces will be set up in common areas within each shopping centre from August 25 to October 8, giving guests the opportunity to snap a picture to share their fall intentions with friends and family on social media. The word art provides an opportunity for guests to capture the moment and be reminded to act with purpose and encourage others to do the same.
Items are complimentary with a limit of one item per guest, while quantities last. For more information and full details around the CF inspiration Station, visit cfshops.com.
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.
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