TORONTO, ON (February 2, 2026) – Cadillac Fairview (CF) is excited to announce the launch of its CF Play Makers campaign, a nationwide experience that focuses on uniting Canadians through the power of sport and play. As the official Home of Team Canada, and a proud national partner of the Canadian Olympic Committee, this campaign coincides with the 2026 Olympic Winter Games in Milan, Italy. From February 6 to 22, select CF shopping centres across the country will transform into hubs of athletic excitement, offering immersive winter sport activations and community viewing lounges for fans to cheer on Team Canada. “The CF Play Makers campaign is a true celebration of community, designed to connect local fans and neighbours through the shared passion for sport and play,” said Jodi Clare, Senior Director, Partnerships and Business Development, Cadillac Fairview. “Our shopping centres are proud to serve as vibrant destinations where everyone can gather, cheer on Team Canada, and share in the spirit of unity and national pride that the Games inspire.” Guests will have the chance to engage with several Olympic Winter sports through unique, low-barrier entry activations:

• CF Toronto Eaton Centre (Toronto, ON) starting on February 5th with a special media preview, the centre will host three experiences: a Ski Simulator (MAC Court on L1), an interactive Hockey shooting bay and stick handling systems (Trinity Court on L3), and a family-friendly Curling rink (Victoria Secret Corridor on L2). A viewing lounge will also be hosted at Queens Cross Food Hall.

• CF Sherway Gardens (Etobicoke, ON) will host a Hockey stick handling system, a Curling activation in partnership with Curling Canada, along with a screening of the Games near Entrance 6.

• CF Fairview Mall (Toronto, ON) will host a curling activation in partnership with Curling Canada along with a screening of the Games in Centre Court.

• CF Richmond Centre (Richmond, BC) will feature a high-impact, stationary Bobsleigh sled photo opportunity, staffed by the Richmond Olympic Oval, a curling activation with Curling Canada, as well as a screening of the Games in Sport Chek Court.

• CF Chinook Centre (Calgary, AB) will offer a curling activation in partnership with Curling Canada as well as an interactive Hockey shooting bay and stick handling system along with a screening of the Games in Bay Court.

• CF Market Mall (Calgary, AB) will host a safe, digital Biathlon target practice activation using harmless optical rifles, in partnership with Foothills Nordic, as well as a screening of the Games in Centre Court.

• CF Rideau Centre (Ottawa, ON) will host a safe, digital Biathlon target practice activation using harmless optical rifles, in partnership with Chelsea Nordiq, as well as a Curling activation in partnership with Curling Canada in Expansion Court.

• CF Carrefour Laval (Laval, QC) will host an interactive Hockey shooting bay, a curling activation in partnership with Curling Canada, and a screening of the Games near Linen Chest.

• CF Fairview Pointe Claire (Pointe Claire, QC) will host a curling activation with Curling Canada along with a screening of the Games in the lower level of Centre Court. CF Polo Park (Winnipeg, MB) will host curling activities in partnership with Curling Canada along with a screening of the Games in Centre Court.

For specific event information, please visit individual property websites for details: https://shops.cadillacfairview.com/. About Cadillac Fairview (CF) Cadillac Fairview (CF) is one of the largest owners, operators, investors and developers of best- in-class office, retail, multi-family residential, industrial and mixed-use properties in North America. Wholly owned by the Ontario Teachers’ Pension Plan, with assets under management of $26 billion, CF manages approximately 28 million square feet of leasable space at 52 landmark properties across Canada, including CF Toronto Eaton Centre, 160 Front, Toronto-Dominion Centre, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre. Driven by its purpose of Transforming Communities for a Vibrant Tomorrow, CF is continually striving to make a positive impact in communities where it operates. Visit cadillacfairview.com for more information.